Ethiopian Airlines renews deal with Sabre for $110m

October 12, 2021

Sabre Corporation, the leading software and technology provider that powers the global travel industry, and Ethiopian Airlines, Ethiopia’s flag carrier and the largest airline in Africa, have renewed their strategic partnership for another seven years with minimum commitment of $110 million.

Under the agreement, the airline will continue to use Sabre’s passenger service system, SabreSonic, enabling it to automate sales and service, helping it to maximise revenue opportunities and create efficient airport experiences for travellers.

Furthermore, Sabre’s Intelligence Exchange will help enhance the airline’s passenger experience through providing real-time insights to help make more informed business decisions, a press release stated.

Sabre Travel Solutions Vice President EMEA Dino Gelmetti said: “Despite the effects of the pandemic, Ethiopian Airlines continues to be one of aviation’s success stories.

'Covid-19 has accelerated airline competitive pressure and the need for digital transformation, and Ethiopian Airlines was able to quickly adapt to the changing landscape, further strengthening its position as recovery gains momentum.”

The expanded agreement will also include Sabre’s Dynamic Availability – which will help the airline earn incremental revenue by enabling proactive response to ever-changing travel conditions with optimised pricing – and Sabre’s Group Optimizer, which will help the carrier optimise the processes for managing group reservations.

Ethiopian Airlines Group CEO Tewolde Gebremariam said: “Having robust and cutting-edge technology in place plays a key role in our success story. The pandemic created many unknowns in the travel industry, and Sabre’s intelligent technology will help us quickly understand and adapt to the new landscape.

'As travel starts to recover, it’s crucial that we remain focused on driving profitability and growth. Our extended technology partnership with Sabre will support us moving toward a more flexible and modern environment, while driving operational efficiencies.”

Sabre’s travel platform and secure solutions provide the technology on which airlines, agencies and hoteliers rely.

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